Concept Launch Video
CLIENT: FRESH CUP ROASTERY CAFE
SERVICE: VIDEO PRODUCTION
SCHEDULE: 6 WEEKs
BUDGET: $5,000 - $6,000
Anyone who knows our team will know it’s hard for us to pass up a good cup of coffee, so needless to say we were thrilled to get a call from Jim Townley and team at Fresh Cup Cafe who were hoping to create a new brand video for their unique cafe model.
Fresh Cup Cafe is full service coffee and snack bar located within existing grocery outlets in BC , giving shoppers access to fresh coffee roasted on site right within the store. Our task was to show all of the perks offered by the team at Fresh Cup and their coffee roasting technology, Roastaire, to potential new grocery partners.
Beginning at their Surrey location, our team went behind the counter to see the entire roasting process from start to finish. We also spent time filming at Fresh Cups’ Saanichton location working with their roaster to brew the perfect cup on camera. After collecting interviews, we stepped into the edit suite to weave the story together. Using 3D animation, our team blended the original design files with footage of the Roastaire to show the inner workings of this impressive technology. After a couple of weeks of drooling over the sweet treats and hot drinks on our monitors, the video was complete (along with a shortened sizzle reel for social media) all in time for the Fresh Cup board to present at a national coffee trade show with excellent results!