CLIENT: parkland secondary
SERVICE: VIDEO PRODUCTION
SCHEDULE: 4 WEEKS
BUDGET: $2,500 - $3,000
It's rare that we have the opportunity to work with Greater Victoria's public school system, but the staff at Parkland Secondary in North Saanich reached out to us to help showcase all the options they offer, including the new International Baccalaureate program, as part of a campaign to boost enrollment.
We quickly elected to use students and staff as the voice of the video, describing all of the elements that make Parkland unique. With such a wide variety of activities and clubs to choose from, the challenge was deciding what to include in our two minute window of opportunity. From a dynamic drama program to athletics such as hockey, judo and sailing academies - getting good visual elements was never going to be a problem at Parkland.
Over the course of two weeks we made a number of trips to the campus, shooting the bits and pieces that would eventually form the structure of our video. With the help of the NavCanada crew at Victoria Internationl Airport, we were also able to include some stunning drone aerials of the school and nearby Sidney North Saanich Yacht Club.
But the final shot of the video was the most challenging of all... at least, mentally. It meant scaling an enormous wooden ladder to rig our camera to the cable raceway above the school's lobby. Once our equipment was secured in place, we set the camera to take a timelapse image every 5 seconds over the course of an hour, capturing students as they filed out of class at the end of the day.
With the school logo front and centre for the closing image of the video, our project was complete - an upbeat look at all of the elements that make Parkland one of Victoria's hidden gems.