Royal BC Museum

Learning Centre Feature

  • CLIENT: ROYAL BC MUSEUM

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 10 WEEKS

  • BUDGET: $8,000 - $10,000

Imagine you are creating a video to fundraise for an upcoming educational facility, but the staff do not yet know the extent of what this facility will include. You are tasked with creating visuals to demonstrate what the public will experience during a visit as well as the resources that will be available to them. This was our challenge during our latest project for the Royal BC Museum’s upcoming Learning Centre, and we had an open slate to work with! So we used our imagination.

The one facet that the staff wanted to stress was the use of relevant technology in this space, so we leveraged existing visuals within the RBCM to create imaginative Learning Centre scenarios.  It was also important for the viewer to be able to visualize an all-inclusive space that not only had technology but hands-on experiences, too.

To bring the architectural design renderings to life, our team utilized PhotoMotion software, which turns 2D images into 3D stages, allowing us the opportunity to add simulated camera movement to photos or sketches. We also worked with the museum staff to stage a number of scenes that give an idea of programs that the new Learning Centre will offer. Another key goal of this video was to showcase all of the potential user groups for the new space - young and old, families and professionals, experts and amateurs.

Now that the video (and various short social media versions) is complete, it is a central part of the museum’s fundraising campaign to help bring this ambitious vision to life.