CLIENT: SPORTHOST VICTORIA
SERVICE: VIDEO PRODUCTION
LENGTH: APPROX. 2 MINUTES
Creating this feature was one of our first major projects based on the scale and diversity of shoots involved. #RideVictoria was created to showcase the city as a top tier cycling destination in the world - in fact,
it's dubbed the Cycling Capital of Canada.
We aimed to gather every aspect of cycling that takes place within Greater Victoria as well as feature the local cyclists and Olympians involved within them, including local cycling club members, national team and Olympic mountain bikers and track cyclists, Paralympians, local commuters and every day cycling advocates. You can read about all of the cyclists who helped out here on Tourism Victoria’s website.
Our shoots took us from the Lochside Trail, to the BMX and Velodrome track in Langford, the trails of Bear Mountain, the countryside trails of the Saanich Peninsula, and to the top of Mount Doug.
We wanted to ensure the final product demonstrated the excitement within the cycling community and what enthusiasts could expect to experience when they visit the capital city - and we think the mission was a success!