Boys & Girls Club of Greater Victoria

Raising the Grade

  • CLIENT: Boys & Girls Club



  • BUDGET: $1,500 - $2,000

We have a soft spot for programs that work hard to help kids, and so when our friend Tyler Olson of the Boys and Girls Club Services of Greater Victoria asked if we could produce a video promoting their Raising the Grade program, we didn't hesitate to get involved and we were happy that they would have us.

The Raising the Grade program is an after-school education program for Youth in Grades 6 to 12 that runs out of the Kaare Norgaard Boys and Girls Club located in Central Saanich. This interactive program allows youth to get homework help, meet new people, and explore options for their future. We also produced a message from BC NDP Leader (turned Premier) John Horgan, who used to work at BGCVIC, below.

Our aim was to showcase how beneficial this program is for youth so that they could receive the funds necessary to keep it going. The video, which features a variety of kids and staff impacted by this program, was unveiled at the 2017 Mad Hatter's Ball which was one of the best fundraisers we've ever attended and would strongly encourage everyone to come out next year.

Amanda and friends Tara-Lee and Andrea at the ball!

Amanda and friends Tara-Lee and Andrea at the ball!

Victoria Jazz Society

2017 Victoria JazzFest




  • BUDGET: $2,500-$3,500

With the arrival of summer in Victoria, our team was recruited to once again soak in '10 hot days and nights of the coolest music in town' at JazzFest - and once again, had an absolutely wonderful time capturing some of the world's finest musicians at work. 

The challenge this year was to create a wrap up video that had a different look and feel from the 2016 edition, but still captured all of the energy that the event has to offer. Furthermore, this year's festival also collided with a host of Spirit150 events across the city, which meant our team was spread thin across all of the venues - but those long days behind the lens paid off with some great footage.

A bonus this time around was the chance to sponsor one of the shows, and what a treat it was to see YouTube star Jacob Collier and his incredible mind at work. We even had the chance to meet the man himself after the show!

From downtown's Centennial Square, to the classical Royal Theatre and McPherson Playhouse, to the lively vibe of Distrikt Nightclub, this festival always represents a diverse sampling of music and jazz experiences. We can't wait to see what the Victoria Jazz Society has in store for the 35th annual JazzFest in 2018!

JazzFest Promotions




  • BUDGET: $500 - $1,000 EACH

We’re always looking for creative ways to help our clients, and heading into another summer of JazzFest, organizers offered us the chance to sponsor a show in exchange for a series of promotional clips to help boost advance ticket sales – and naturally we jumped at the opportunity!

While we produce custom-animated content in house for some projects, we also utilize a variety of pre-built templates from online sources to jumpstart the process – especially when timelines are tight. In this case, we used an After Effects template for the bones of the project, and completely redesigned it to match the Victoria Jazz Society’s other marketing materials. Then we pulled video clips from a variety of artists to showcase each of the different shows, from the Marquee Series at the Royal Theatre to the outdoor performances in Centennial Square.

Don’t forget to grab your tickets to see electronic jazz sensation Jacob Collier (presented by Roll.Focus., of course) - and we'll see you at the show!

2016 Victoria JazzFest




  • BUDGET: $2,000-$3,000

Where can you hear some of the best tunes in Victoria for ten days straight? Victoria’s JazzFest, of course! Stretching from the last week of June into July, everyone can catch the Victoria Jazz Society’s lineup of jazz, blues and world music from local, Canadian, and internationally acclaimed musicians.

Every year, jazz societies from across the country get together to showcase their festivals to one another, and Victoria Jazz Society approached Roll.Focus. in search of new content featuring their annual performances.

As big lovers of jazz ourselves, we were enthusiastic about taking this project on and getting the opportunities to see so many talented musicians at work. It was vital to capture the energy of these events as well as the wide variety of genres when it comes to jazz, so that is why a wrap-up feature of the event was the video style chosen. We’ve also never had a video that involved so many locations - eight shoot days across six different venues! But it was well worth the effort, and we’re very happy with the end result that celebrates all the talent our city has to offer.