charity

Power To Be

20th Anniversary Feature

  • CLIENT: POWER TO BE

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 6 WEEKS

  • BUDGET: $7,000 - $8,000

When our friends at Power To Be approached us with the opportunity to document their story from concept to creation, we couldn’t be more excited to create a mini documentary about their journey to a permanent home at Prospect Lake.

Knowing that hearing from all sides of the organization was going to be essential, we interviewed everyone from founder Tim Cormode to the parents and participants that make the most of the organization’s adventure therapy programs. Then, with a little help from Power To Be’s Communications Director (and Mike’s former CHEK News colleague) Dana Hutchings, our team began assembling the narrative structure of the video.

After spending a few days at the new property hiking in the woods and paddling on the lake, we had all of the pieces to craft a story of how one organization is both connecting a community and empowering individuals.

As a thank you for their support over the years, we were also happy to broadcast their anniversary celebration live from the Empress Hotel in downtown Victoria - check it out:


Gala Fundraiser & Prospect Lake Tour

  • CLIENT: POWER TO BE

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 3 WEEKS

  • BUDGET: $4,000 - $5,000

With fundraising efforts ramping up for another year, the Power To Be staff asked us to create a pair of videos to highlight a busy summer of initiatives.

One of the key events on the calendar is their Gala Fundraiser, held on a spectacular waterfront property in Central Saanich. Bringing together business leaders and philanthropists of all kinds, the gala features local chefs competing for top honours while also presenting some top-notch musical performances. And this year was no exception, with Blue Rodeo front man Jim Cuddy stepping into the spotlight.

With a live recording of “While I Was Waiting” as our music track and speeches also recorded live at the event, our crew explored all corners of the event to catch chefs at work and guests enjoying. Whenever we produce a video like this, it’s important to capture the entire atmosphere and especially the little details -
giving the viewer an intimate sense of the event.

Since there was no shortage of star power in Victoria for the fundraiser, the Power To Be staff also invited a few of their supporters to Prospect Lake for a sneak preview of what the site will soon become…


Power To Play - Vancouver

  • CLIENT: POWER TO BE

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 2 WEEKS

  • BUDGET: $2,000 - $2,500

With one event already under our belts, it was time for our team to dive into another Power To Play event - this time in the beautiful setting of Vancouver's Stanley Park! 

Once again, the Power To Be team was instrumental in pulling off this production, ensuring we had the chance to capture key teams in action and the ever-important course map to help our crew zip from location to location throughout the day. 

With our camera stabilizing gimbal on hand, we were able to record some dynamic sprinting sequences as the teams made their way across the finish line. And of course, we had to ensure we were collecting the sounds of the moment as well - and used both on camera microphones and a standalone boom mic to capture the audio that would really make the final project come to life in editing!

In total, the event raised $310,000 in support of inclusive adventures rooted in nature, and we couldn't be more proud to support the cause!


Power To Play - Victoria

  • CLIENT: POWER TO BE

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 2 WEEKS

  • BUDGET: $2,000 - $2,500

Power To Be is recognized as one of the most influential charities on the province, and when you’re fortunate enough to attend one of their events it’s not hard to see why. Each year the organization helps hundreds of kids explore the outdoors, regardless of their physical or mental abilities – and the key annual fundraiser for these programs is Power To Play.

This spring, event organizers asked our team to get involved and help capture the unforgettable energy of the day. With 35 corporate teams competing in a course that challenges even the most seasoned obstacle course races, we can’t think of a cooler way to raise money for the cause.

Our crew set out to cover the 10 kilometre course with an oh-so-necessary golf cart at our disposal. Between lugging equipment through the woods and running through fields with a gimbal in hand, our day was still only half as strenuous as those in the thick of the competition.

We did our best to collect the unique and interesting angles that would differentiate this year’s video from those of the past, and paid special attention to the sounds of the day as well – capturing audio that would be an integral part of the final edit. And arriving at the finish line to watch exhausted teams clamour out of the water and over the final wall to ring the bell made for some of the most rewarding images we’ve shot to date.

In editing we quickly pieced the best moments together for a public release just days after the event, which we’re proud to say raised  $223,000 for the great work carried out by our friends at Power To Be. Our crew will be back on the course for the Vancouver event in September, and we’re already looking forward to it!

Our Place Society

Meals Program

  • CLIENT: OUR PLACE SOCIETY

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 4 WEEKS

  • BUDGET: $2,000-$3,000

We were fortunate to be invited back by Our Place Society for this year's Hungry Hearts Gala fundraiser video featuring their Meals Program. Did you know that nearly 700,000 meals have been served at Our Place in the past year? That's over 1,500 meals a day, and many mouths to feed. And no matter what your stance on poverty and homelessness may be, no one can deny how invaluable this service is in our city.

Once again we featured two stories for this video - David, who has been a chef in Our Place's kitchen for years, and Ian, a family member who relies on these meals. It was an honour to meet these men and share their stories, while talking about the way their lives have been interconnected by the shelter. In the video, we demonstrated this relationship by first showing the behind-the-scenes prep in the kitchen with David, followed by greeting Ian at the counter to provide him with his breakfast. 

Our video was played before the live auction at the Hungry Hearts Gala, and we're thrilled to report that this year they raised $105,000! 


Our Place Stories

  • CLIENT: OUR PLACE SOCIETY

  • SERVICE: VIDEO PRODUCTION

  • LENGTH: 4 MINUTES

  • BUDGET: $2,000-$3,000

Over the course of the last ten years, the Our Place Society has become a fixture of the downtown Victoria community. Their Pandora Street facility and staff serves over 1,200 meals per day, along with hot showers, free clothing, counseling and outreach services, and transitional housing units. But most importantly, they provide a sense of hope and belonging to those living on the streets.

As part of their annual fundraising campaign, the society hosts the Hungry Hearts Gala, this year at the beautiful Inn at Laurel Point. The Our Place team asked us to produce a video feature that could help showcase the Employment Program, which was the beneficiary of the silent and live auction at the event.

We jumped at the opportunity to help out, and soon met with Rosie & Gordon, who both allowed us the chance to sit down and hear their stories in a very personal and intimate way. It takes a lot of courage to get in front of a camera and talk about your hardships, but we're glad they did.

With their voices to set the tone for the evening, the live auction alone raised more than $35,000 for the Employment Program at Our Place! We'll also have a video recap of the incredible Hungry Hearts event coming soon.

Nature Trails Society

Awareness Campaign

  • CLIENT: NATURE TRAILS SOCIETY

  • SERVICE: VIDEO PRODUCTION

  • LENGTH: 90 SECONDS

  • BUDGET: $1,500-$2,500

One of our favourite things to do in Greater Victoria is going for hikes on nearby trails (year round!). It was a no brainer, then, when local conservation group Nature Trails Society contacted us about creating a video to feature their quest for new hiking, cycling and equestrian trails – we were happy to help.

Victoria has an abundance of natural surface trails; however, these trails are currently not coordinated or even connected to each other, thereby missing out on the huge opportunity to create a comprehensive world class network of trails that could ultimately become as famous as the West Coast Trail or the Grouse Grind.

This video is a call to action for those who wish to help in assisting with the construction and coordination of new trails, while also being used as tool of awareness for the Nature Trails Society. Additionally, we're always getting a workout on these shoots from lugging all our gear along with us into the forest!