community

Island Farms

Dragon Boat Festival Wrap Up

  • CLIENT: ISLAND FARMS

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 1 WEEK

  • BUDGET: $2,500 - $3,000

One of the most inspiring events in Victoria is the annual Dragon Boat Festival where dozens of teams from across North America compete in the Inner Harbour all in support of the fight against breast cancer. Once again, our friends at Island Farms asked us to capture the event and their participation.

We knew that the pace of this video would have to be high to match the energy and enthusiasm on the water. Using cameras stationed on land and on the water, shooting in slow motion, we were able to collect some of the intimate details that make this event special. Our crew also attended the eye dotting ceremony that opens the event, the traditional Chinese prayer ceremony, and the Carnation Toss which salutes cancer survivors.

As always, our team utilized a variety of microphones to ensure we collected the sound of the event as well as the images. Using natural sound in editing helps these videos come to life and pop off the screen. It was an honour to tell the story of the Dragon Boat Festival and we look forward to supporting the event for many years to come.


TC 10K Wrap Up

  • CLIENT: ISLAND FARMS

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 1 WEEK

  • BUDGET: $2,000 - $2,500

Island Farms s a great community partner for many events every year and asked us to help showcase their participation in local events by creating a highlight reel from the day. Every April, the TC10K takes over the streets of Victoria as nearly 10,000 runners and walkers take part in one of the oldest running events in Canada.

Our day began shortly after dawn capturing the elites and amateurs alike in their pre-race routines, but the moment of truth comes at the start line where even our veteran crew triple check that the record light is on before the gun fires. With the runners off to the races, our team jumped into the midst of the action - even using our gimbal stabilizer to run alongside many of the competitors.

Whenever we are out at a community event, using natural sound is the most powerful way to make the viewer feel like they are a part of the experience. Everything you hear in this clip was captured by our microphones - from the high school band performing on stage to the cheers from the crowd on the sidelines.

To help highlight Island Farms, we kept a special eye out for their branding, not the least of which was the post race recovery section where all the runners had a chance to grab a carton of chocolate milk as a recovery drink. Once the race winners had stormed across the line, our team made sure to capture images of runners of all shapes and sizes. No matter what, it’s hard not to feel inspired watching these people cross the finish line.

Power To Be

20th Anniversary Feature

  • CLIENT: POWER TO BE

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 6 WEEKS

  • BUDGET: $7,000 - $8,000

When our friends at Power To Be approached us with the opportunity to document their story from concept to creation, we couldn’t be more excited to create a mini documentary about their journey to a permanent home at Prospect Lake.

Knowing that hearing from all sides of the organization was going to be essential, we interviewed everyone from founder Tim Cormode to the parents and participants that make the most of the organization’s adventure therapy programs. Then, with a little help from Power To Be’s Communications Director (and Mike’s former CHEK News colleague) Dana Hutchings, our team began assembling the narrative structure of the video.

After spending a few days at the new property hiking in the woods and paddling on the lake, we had all of the pieces to craft a story of how one organization is both connecting a community and empowering individuals.

As a thank you for their support over the years, we were also happy to broadcast their anniversary celebration live from the Empress Hotel in downtown Victoria - check it out:


Gala Fundraiser & Prospect Lake Tour

  • CLIENT: POWER TO BE

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 3 WEEKS

  • BUDGET: $4,000 - $5,000

With fundraising efforts ramping up for another year, the Power To Be staff asked us to create a pair of videos to highlight a busy summer of initiatives.

One of the key events on the calendar is their Gala Fundraiser, held on a spectacular waterfront property in Central Saanich. Bringing together business leaders and philanthropists of all kinds, the gala features local chefs competing for top honours while also presenting some top-notch musical performances. And this year was no exception, with Blue Rodeo front man Jim Cuddy stepping into the spotlight.

With a live recording of “While I Was Waiting” as our music track and speeches also recorded live at the event, our crew explored all corners of the event to catch chefs at work and guests enjoying. Whenever we produce a video like this, it’s important to capture the entire atmosphere and especially the little details -
giving the viewer an intimate sense of the event.

Since there was no shortage of star power in Victoria for the fundraiser, the Power To Be staff also invited a few of their supporters to Prospect Lake for a sneak preview of what the site will soon become…


Power To Play - Vancouver

  • CLIENT: POWER TO BE

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 2 WEEKS

  • BUDGET: $2,000 - $2,500

With one event already under our belts, it was time for our team to dive into another Power To Play event - this time in the beautiful setting of Vancouver's Stanley Park! 

Once again, the Power To Be team was instrumental in pulling off this production, ensuring we had the chance to capture key teams in action and the ever-important course map to help our crew zip from location to location throughout the day. 

With our camera stabilizing gimbal on hand, we were able to record some dynamic sprinting sequences as the teams made their way across the finish line. And of course, we had to ensure we were collecting the sounds of the moment as well - and used both on camera microphones and a standalone boom mic to capture the audio that would really make the final project come to life in editing!

In total, the event raised $310,000 in support of inclusive adventures rooted in nature, and we couldn't be more proud to support the cause!


Power To Play - Victoria

  • CLIENT: POWER TO BE

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 2 WEEKS

  • BUDGET: $2,000 - $2,500

Power To Be is recognized as one of the most influential charities on the province, and when you’re fortunate enough to attend one of their events it’s not hard to see why. Each year the organization helps hundreds of kids explore the outdoors, regardless of their physical or mental abilities – and the key annual fundraiser for these programs is Power To Play.

This spring, event organizers asked our team to get involved and help capture the unforgettable energy of the day. With 35 corporate teams competing in a course that challenges even the most seasoned obstacle course races, we can’t think of a cooler way to raise money for the cause.

Our crew set out to cover the 10 kilometre course with an oh-so-necessary golf cart at our disposal. Between lugging equipment through the woods and running through fields with a gimbal in hand, our day was still only half as strenuous as those in the thick of the competition.

We did our best to collect the unique and interesting angles that would differentiate this year’s video from those of the past, and paid special attention to the sounds of the day as well – capturing audio that would be an integral part of the final edit. And arriving at the finish line to watch exhausted teams clamour out of the water and over the final wall to ring the bell made for some of the most rewarding images we’ve shot to date.

In editing we quickly pieced the best moments together for a public release just days after the event, which we’re proud to say raised  $223,000 for the great work carried out by our friends at Power To Be. Our crew will be back on the course for the Vancouver event in September, and we’re already looking forward to it!