cycling

The Pedaler

Victoria By Bike Promo

  • CLIENT: THE PEDALER

  • SERVICE: VIDEO PRODUCTION

  • LENGTH: 2 MINUTES

  • BUDGET: $1,500-$2,000

Last spring we began working with a unique cycling tour company in Victoria, The Pedaler. Founders Rose Lee and Paul Rayman have pulled together all of our favourite things within their tours: namely food, history, parks, beer, and cycling in Victoria. It's perfect!

In addition to capturing a day riding among the cherry blossoms, later in the summer we got together with Rose, Paul, and their volunteers to showcase what The Pedaler had to offer those who sign up for a tour.

We started in beautiful Beacon Hill Park, a part of their Castles, Hoods & Legends tour, and made a stop at what was once the world's tallest totem pole to hear about its history before meandering through the park and watching the ducks swim. 

Then, it was on to Spinnakers Brewpub as a part of their Hoppy Hour Ride, which showcases Victoria's booming microbrewery industry - nothing beats enjoying a pint of their Oyster Stout while looking out onto a busy Inner Harbour. The Pedaler's Eat.Drink.Pedal's tour was then showcased with a stop at Kid Sister, where we took a break from shooting the action to enjoy their tiramisu ice cream - best decision ever.

The riders then continued on to experience some of Victoria's richest history, with a stop at Craigdarroch Castle, created by coal baron Robert Dunsmuir in 1890. This was also a part of the Castles, Hoods & Legends tour, before the riders finished the day with a feast -- pizza and wine from Zambri's. It was a great way to complete their day.

After as the sun set, Rose and Paul took a moment to explain to us the philosophy behind The Pedaler, and why it is such a rewarding experience to visitors and locals to Victoria as well as to them. We couldn't agree more and encourage you to pop by their new location located at 321 Belleville Street to experience their passion for cycling in the city yourselves. 

Cycling Canada

 Canada Cup Gala Welcome

  • CLIENT: CYCLING CANADA

  • SERVICE: VIDEO PRODUCTION

  • LENGTH: 90 SECONDS

  • BUDGET: $1,200-$1,500

We don't often pass up the chance to take our cameras into the great outdoors - and that's where we captured most of this footage of the Canadian National Team training in the forests of Greater Victoria last summer.

Teaming up with the crew at Bear Mountain Resort and Cycling Canada, we leveraged some of that library footage of the team to create a welcome video for the 2016 Canada Cup Gala. As the final event of a full weekend of racing, the gala helped raise funds for the national mountain bike teams as they prepare to compete at the Rio 2016 Olympic Games this summer!

It's always nice to be able to support local athletes, and you'd better believe we will be keeping tabs on the ladies when they chase the podium in Brazil.

Nature Trails Society

Awareness Campaign

  • CLIENT: NATURE TRAILS SOCIETY

  • SERVICE: VIDEO PRODUCTION

  • LENGTH: 90 SECONDS

  • BUDGET: $1,500-$2,500

One of our favourite things to do in Greater Victoria is going for hikes on nearby trails (year round!). It was a no brainer, then, when local conservation group Nature Trails Society contacted us about creating a video to feature their quest for new hiking, cycling and equestrian trails – we were happy to help.

Victoria has an abundance of natural surface trails; however, these trails are currently not coordinated or even connected to each other, thereby missing out on the huge opportunity to create a comprehensive world class network of trails that could ultimately become as famous as the West Coast Trail or the Grouse Grind.

This video is a call to action for those who wish to help in assisting with the construction and coordination of new trails, while also being used as tool of awareness for the Nature Trails Society. Additionally, we're always getting a workout on these shoots from lugging all our gear along with us into the forest! 

SportHost Victoria

#RideVictoria

  • CLIENT: SPORTHOST VICTORIA

  • SERVICE: VIDEO PRODUCTION

  • LENGTH: APPROX. 2 MINUTES

  • BUDGET: $3,000-$5,000

Creating this feature was one of our first major projects based on the scale and diversity of shoots involved. #RideVictoria was created to showcase the city as a top tier cycling destination in the world - in fact,
it's
dubbed the Cycling Capital of Canada. 

We aimed to gather every aspect of cycling that takes place within Greater Victoria as well as feature the local cyclists and Olympians involved within them, including local cycling club members, national team and Olympic mountain bikers and track cyclists, Paralympians, local commuters and every day cycling advocates. You can read about all of the cyclists who helped out here on Tourism Victoria’s website.

Our shoots took us from the Lochside Trail, to the BMX and Velodrome track in Langford, the trails of Bear Mountain, the countryside trails of the Saanich Peninsula, and to the top of Mount Doug.

We wanted to ensure the final product demonstrated the excitement within the cycling community and what enthusiasts could expect to experience when they visit the capital city - and we think the mission was a success!