outdoors

University of Victoria

Donor Recognition Campaign

  • CLIENT: UVIC VIKES

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 5 WEEKS

  • BUDGET: $2,500-$3,000

Every once in a while our team has the opportunity to tell a story that we can't wait to share with the world. As part of an initiative to thank the donors that make bursaries and scholarships possible, the UVic team wanted to showcase Atem Machar's incredible journey to an education on the west coast of Canada.

With invaluable creative input from the University's communications team, we decided to tell this story in a unique format - through the words of Atem's own letter to those who made his education possible. By mixing scenes of Atem writing his thank you note with elements from his time on campus and some archival footage from creative commons sources online, we were able to carefully weave his complex story together.

Needless to say, it was incredible to work with someone who has overcome incredible hardship with determination and sheer will. Listening to Atem, along with both Denis and Pat, gave us new appreciation for those who find the strength persevere in the name of education.

This is a project we won't soon forget, and are proud to share far and wide!


Vikes Women's Rowing - Legacy Fund

  • CLIENT: UVIC VIKES

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 8 WEEKS

  • BUDGET: $4,000-$5,000

After the successful launch of our first Vikes Legacy Fund video, the rowing program asked us to come back and create a piece to specifically celebrate the incredible heritage of the women's program. 

Over the course of the past 30 years, more than 50 Vikes ladies have donned the Canadian colours in international competition, and as the program looks to reclaim its status atop the university ladder, fundraising for new equipment and resources is key. That's where our video comes in, as a tool to motivate and inspire Vikes alumni and partners to back this prestigious program.

Right from the start it was clear that we had to find a way to connect the champions of the past with the current crop of Vikes athletes. After sifting through the archival images provided by long-time UVic coach Rick Crawley, the answer was clear to our creative team - animate the vintage images and transition to recreated scenes with the rowing crew of today.

Through a combination of Photoshop, After Effects and PhotoMotion software, our team began the demanding task of bringing the old black-and-white images to life, adding subtle movement and lens effects to the scene. 

With our archival images chosen, we then hit the water with the Vikes ladies to carefully replicate each of the photos - right down to the fateful coxswain toss into the lake! It took plenty of fine tuning to make sure the angles, light and positions of the rowers were just right - but we couldn't be happier with the end result.

If you're keen to learn more about the program, or lend your support to some of the finest athletes Vancouver Island has to offer - swing over the the Vikes Legacy Fund site.


Recycling Services

  • CLIENT: UVIC 

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 5 WEEKS

  • BUDGET: $3,000-$3,500

Sometimes, recycling can get confusing. Is it soft plastic or hard plastic? Is there wax on that paper? Compost or land waste? The list goes on.

Well the University of Victoria has an extensive recycling program, and wanted to combat this confusion with some videos that laid out students' options for some of the most confusing recyclable objects in a fun way. And who better to keep order with recycling than campus mascot Thunder? We took the intrepid face of the Vikes across campus to dish out a bit of tough love to students who weren't exactly recycling the way they should. 

One of the most difficult things to convey in video is humour - and while 'laugh out loud' isn't always the goal, a bit of a chuckle from the viewer goes a long way toward making a memorable clip. Our challenge was to get the important message across through body language only, and kudos to our student actors for having a little fun with the role. 

With some carefully placed sound effects to accentuate the key moments, we believe this series gives students a lighthearted look at an important topic, that will hopefully give them reason to stop and think next time they visit the bins.


Diversity Forum

  • CLIENT: UVIC

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 7 WEEKS

  • BUDGET: $4,500-$5,500

There's no better way to showcase diversity within a community than by hearing from a wide range of voices. And that's what we did when brought on by University of Victoria's Office of the Vice President Academic and Provost to create a video for their 10th Diversity Research Forum

"Diversity" means many different things to people, and we wanted to get an understanding of those ideas through our interviews. With so many people involved in the video, flexibility with a variety of schedules was key. It was also important to find a way to show what "diversity" looks like in picture, so getting creative with visuals and activities became essential. What could we use to showcase the efforts which UVIC has taken over the past ten years to increase inclusion? Demonstrating interaction among peers from all walks of life was important in this, as well as scenes of communication.

Feedback to the project was very positive, and we thank the team at UVIC for the opportunity to showcase their efforts as well as congratulate them on this milestone.

Shoots are always made interesting with death metal happening in the studio down the hall! 

Vikes Rowing - Legacy Fund

  • CLIENT: UVIC VIKES

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 6 WEEKS

  • BUDGET: $3,000-$4,000

Since 1965, the University of Victoria has been home to the most successful collegiate rowing program in Canada. In fact, there hasn’t been an Olympics since 1965 without a UVIC Vike in one of the rowing crews.

We were first contacted by a Vikes supporter, John Heron, who was interested in showcasing the program to assist in their bid to raise funds for new equipment. While the women's team is in need of a new eight boat, the men's team needs a new catamaran, a men's two boat, and a straight four boat as soon as possible. It became apparent that former Vikes rowers who could support this program would be integral to the fundraising effort and the best way to reach them would be through a powerful video feature.

We've always admired how dedicated the rowers are for being out on the water at the crack of dawn every morning, which conveniently is also the best time for videographers looking for that 'golden hour' shot. Everything looks beautiful when the time is right! The one challenge of the shoot was that it had to take place principally on the lake, with our equipment precariously perched on a coach boat (with no sides) - although having our gear uncomfortably close to the water is something we have gotten used to! 

To reach a larger audience for the final product, the Vikes asked for our Digital Marketing Plan add-on, which saw their posts targeted and boosted across all social media platforms. 

To learn more about how you can assist the UVic Vikes Legacy fund, click here.


Campus Sustainability

  • CLIENT: UVIC

  • sERVICE: VIDEO PRODUCTION

  • SCHEDULE: 6 WEEKS

  • BUDGET: $2,000-$2,500 

The more elaborate a shoot is, the more preparation is a key factor - and that was exactly the case with our latest University of Victoria shoot featuring the school’s Campus Planning and Sustainability Department initiatives.

Our involvement in the planning stage of the process varies from video to video. With UVIC, they already had a clear idea what initiatives they wanted to feature, so we worked together to formulate a script that covered each of those areas, ranging from the campus community garden to their recycling initiatives to their green buildings.

We worked especially close with John Ho of the Campus Planning and Sustainability Department, who would handle the scheduling, provide us with our actress and assist on the day of the shoots. Weather this autumn was not our friend, and after a literal rain check or two we managed to find a couple days to get the job done. Organization was key with so many scenes to include and it was certainly a team effort to check each location off the list and get the lines right. And no matter how scripted a shoot can be, there will always be changes to the plan, so adaptability is key.

A special thanks to John and the Campus Planning and Sustainability Department , as well as our actress Quinna and all student extras who helped make the process enjoyable and the shoot easy to navigate.

The Cridge Centre

Respitality Services

  • CLIENT: THE CRIDGE CENTRE

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 6 WEEKS

  • BUDGET: $3,000-$4,000

We feel pretty fortunate to be entrusted by The Cridge Centre for the Family to showcase all the amazing work that they do, and as a result, meet all the amazing people doing it.

We had never heard of the Cridge Respitality Service when they first introduced it to us, and now, we want everyone to know about it. Why? Because it provides parents and guardians of a child with special needs  some much-deserved rest and rejuvenation. 

To show how the program works, we visited the home of Rachel and her two children, Devyn and Jordyn, to catch a behind-the-scenes glimpse of what their daily life is like as a family experiencing special needs. Then, with thanks to Cridge partner Abigail's Hotel, we were able to capture the program in its essence - Rachel and a friend enjoying the amenities that a night away from home brings.

Our stories wouldn't be nearly as powerful unless we heard from the participants themselves. This video truly showcases who they are, how they handle stress with grace, and how important a program like this is for them and their families.


Seniors' Services

  • CLIENT: THE CRIDGE CENTRE

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 4 WEEKS

  • BUDGET: $3,000-$3,500

We have worked on many projects with The Cridge Centre for the Family, but none has been quite as enjoyable as our video for the Seniors' Services program. Early on we decided that hearing the stories of the residents themselves would best paint the picture of life at the Cridge, and letting their personalities shine through couldn't have been a better choice!

Over the course of a full day, we both interviewed our selected residents and then stepped into their world for a brief moment. For Richard, an avid artist, that simply meant working in his beautiful studio space to highlight the amazing rooms offered by The Cridge. Marcia invited us along to lunch to showcase the social element of living on the property (not to mention the fantastic food), while Donna and Walter took some time to interact with children from daycare program to show just one of the many activities seniors have access to when living on site.

Through those simple little scenes, we were able to touch on each of the core elements of the Seniors' Services in a more subtle tone than a traditional commercial - a perfect example of using effective storytelling to advertise a service!


Brain Injury Services - Meals Program

  • CLIENT: THE CRIDGE CENTRE

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 8 WEEKS

  • BUDGET: $3,500-$4,000

Our latest project with The Cridge Centre for the Family ent outside the bounds of the facility itself, showcasing the Brain Injury Services (BIS) Meals Program, which helps survivors through training and employment opportunities in the food sector.

For this story, we chose to profile two of the program's members - both of whom suffered a traumatic brain injury in their youth. Now both Alicia and Matt are actively working in the community, and we caught up with them on the job to help illustrate their success.

From the Oaklands Bible Chapel kitchen to the cafeteria at Pacific Christian School and the Oaklands Sunset Market, our crew spent several weeks documenting the various elements of the Meals Program, and then weaved the scenes together in editing to create a cohesive and visually dynamic piece.

It is always a tremendous pleasure to tell such personal stories, and see the grace with which these survivors are overcoming challenges and making a positive impact on the world around them - something that is just a way of life at The Cridge.


Transition House for Women

  • CLIENT: THE CRIDGE CENTRE

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 4 WEEKS

  • BUDGET: $2,500-$3,500

Another in the long list of remarkable services offered by the Cridge Centre for the Family is their Transition House for Women, which offers a safe place for women who are suffering abuse at home. The staff asked us to develop a video that would showcase the profound benefits of their program, while also respecting the sensitive environment that they operate within.

After a brainstorming session and much discussion, we worked with the Cridge to identify a past survivor who would be willing to share their story on-camera with us. It’s not a simple  request to make – asking someone to open their personal lives to help demonstrate the benefits of a program – but from the moment we first met Jeannie and her boys, it was evident that the impact of her time with the Cridge was an invaluable part of her journey.  

We spent an afternoon at the Transition House to capture interviews and some scenes with the women and staff using the Centre’s resources – from counselling services to meal and social programs. Clearly the emotion of the story is central to the piece, but we were careful to also highlight the positive side of the Women’s Transition House and the role it can play in helping women from across Vancouver Island take the next step in their lives.

Every day we are astounded by the good work that happens with the walls of the The Cridge Centre for the Family, and sincerely hope that our videos help expand the services that they offer each and every day.


Brain Injury Services - Employment Program

  • CLIENT: THE CRIDGE CENTRE

  • SERVICE: VIDEO PRODUCTION

  • LENGTH: 5 MINUTES

  • BUDGET: $2,500-$3,500

We’ve been fortunate to work with The Cridge Centre on various projects for over a year now, but one thing that never fails to surprise us is how much they always have on the go, and how far their services extend into the greater community.

Such is the case with The Brain Injury Services (BIS) program, which was established in 1991. BIS provides supportive housing for survivors of brain injury in Greater Victoria complemented by services that provide a continuum of care, support and opportunity. 

One survivor that went through the BIS program over a period of fifteen years is Brian Loof. Brian, a diabetic alcoholic, fell and hit his head one evening in his living room and went into a diabetic coma. Once he came to, he had lost five to seven years of his short-term memory as well as so many essential skills, from eating to bathing. It was a long road back - from being in the hospital for a year, to the Cridge’s Macdonald House, to Mary Cridge Manor, to finally living on his own again. With so much hard work from Brian, the Cridge staff, and his family, it was awesome for us to see just how far they had come and share his journey.

When telling a story of the past, it can be limiting to translate it to video without the use of reenactments, so we deployed the use of old photos to assist. Additionally, we effectively took Brian back to the past with a visit to Macdonald House to show us where he had spent so many years of his life, and how that time shaped his life today. It is always helpful to use secondary voices to help tell Brian’s story, so we interviewed his mother Dorothy and BIS Manager Geoff, who both did a fantastic job of supplementing Brian’s story. Lastly, as we didn’t have images to tell the story of his hospital recovery, we went searching for the closest set of ambulance lights to put into effect. Sometimes when your options are limited, it’s time to get creative!


Nature Preschool

  • CLIENT: THE CRIDGE CENTRE

  • SERVICE: VIDEO PRODUCTION

  • LENGTH: 2 MINUTES

  • BUDGET: $1,500-$2,500

Our second adventure with the team (and the kids) at The Cridge Centre came with summer in full swing, and preparations well underway for the new school year. The goal was to create a video that showcased a typical day at Nature Preschool - the first program of its kind in Victoria, offering kids the chance to connect to the environment while learning about the world around them.

While much of the program is hosted on The Cridge property in their lovely Garry Oak meadow, it was also important to showcase one of the many field trips offered in the preschool. With their oh-so-adorable matching jackets, the group set out for Beaver Lake to spend the morning chatting with horses and building elaborate stick homes in the woods. 

There's clearly no shortage of imagination in those little minds, and it was a very special opportunity to capture some of those moments on camera. As always with kids, sometimes it's best to just hit record and let them do their thing.


SunFun Program

  • CLIENT: THE CRIDGE CENTRE

  • SERVICE: VIDEO PRODUCTION

  • LENGTH: 2 MINUTES

  • BUDGET: $1,500-$2,500

This spring we joined forces with the team at The Cridge Centre for the Family to help promote their SunFun summer camp. It's a program that allows kids to explore the beautiful forests, beaches and parks across the Capital Region - and we wanted to ensure we captured as much of that experience as possible in the video!

We began our story at The Cridge Centre itself, with the kids loading onto the bus and setting off for a day of adventure at Mount Douglas Park. And it wasn't long before the young kids made their way to the beach for a morning filled with games and activities, while the older group split off to tackle the hike to the top of the hill.

Cute kids are always a guarantee in the realm of video - and in this case, the children were an absolute blast to work with, allowing our crew to get into the thick of their games with our TurboAce Allsteady Pro 6 gimbal or peeking over their shoulder for our favourite scene (the daisy chains)!

On this project, we also implemented one of our Digital Marketing Plans which helped take the organic views on Facebook from 6,000 to more than 25,000 in the span of a month! 

Now we embark on a second video with The Cridge, highlighting their Nature Preschool - watch for that clip this fall! 

Swan Lake Christmas Hill Nature Sanctuary

40th Anniversary Feature

  • CLIENT: SWAN LAKE NATURE SANCTUARY

  • SERVICE: VIDEO PRODUCTION

  • LENGTH: 2 MINUTES

  • BUDGET: $3,000-$5,000

For many years, one of our favourite places to escape into nature on Southern Vancouver Island has been the Swan Lake Christmas Hill Nature Sanctuary. It's a beautiful little oasis not far from downtown that features a fantastic nature house, and all the bird watching you could ever want. That's why we were thrilled to jump on board and help them create a video to showcase 40 years in the community.

Over the course of two weeks, Executive Producer Mike Walker spent a handful of early mornings and late evenings at the lake, capturing the wildlife images for the video. We then teamed up with Swan Lake's Executive Director Kathleen Burton and a team of volunteer actors to showcase the other elements of the sanctuary - including a trip to the top of Christmas Hill, some fun in the nature house and of course a stroll along the floating boardwalk.

There are a long list of reasons why you should spend a few hours at Swan Lake - but not the least of which is an opportunity to support a great organization that promotes nature and outdoor adventure in Victoria!