Inn at Laurel Point

Hotel Overview




  • BUDGET: $2,500 - $4,000

If you're looking to truly experience Victoria, the Inn at Laurel Point is hard to be. Located in the provincial capital's Inner Harbour, its views, service, and offerings are unbeatable. Which made it easy to do our job!

When filming such a lovely property, there are countless areas to capture and only so many hours to get them - so it was essential to make the process as fluid as possible by working with professionals. This was a rare shoot where we utilized paid actors, and it showed  Katherine Slingsby and Lance Burrows were top notch.... not to say that our friends and clients have done a sub-par job in the past! ;)

Our concept was a day-in-the-life, which made for the perfect chance to shoot a sunrise time-lapse with our Kessler Second Shooter. It definitely took some early alarm clocks and perseverance to wait for that perfect morning light - but the sun glinting off the harbourfront windows made for the perfect opening sequence.

Thanks to some drone shots of the Inn from earlier in the year, and a few kitchen scenes with the hotel's renowned Chef Ito, we were able to give visitors an inside-out look at one of the city's top properties. The hotel's sales and marketing team are always coming up with creative concepts and we look forward to teaming up with them on many projects to come!

St. Margaret's School

St. Margaret’s Because...




  • BUDGET: $2,500-$3,000

While the My Big Dream video was central to the school’s recruitment campaign, our next project with St. Margaret's School focused specifically on their international students. With the goal of highlighting the on and off campus programs available, we spoke with several students from across the globe who currently attend the school.

It was important to highlight not only the academic opportunities, but also the athletic and social elements of being a student at the all-girls school. After speaking with each of our interviewees, we took the time to venture from class to class, documenting the real-life experience inside the walls of St. Margaret’s.

The only way to give potential parents and students an inside look at what they could expect from an education at the school (without a costly flight from abroad) is through the power of video – and this feature sets out to finish the sentence, St. Margaret’s Because...

My Big Dream Campaign




  • BUDGET: $6,500-$8,000

When we first sat down with the team from St. Margaret's School, it was clear that something out of the ordinary was required to highlight the people and programs that make this Victoria girls' school unique. And at the end of the day, we are thrilled with the results from one of our most ambitious projects yet!

The goal was to showcase the opportunity that the school offers for girls from preschool all the way to Grade 12 - so using the Google Women's Day project as inspiration, we set out to create scenes based around one of St. Margaret's slogans, 'My Big Dream Is'.

The school staff then extended the chance to appear in the video to the students, who wrote back with dozens of career and life dreams. Once that list was whittled down to 15 girls, the Roll.Focus. team began brainstorming and location scouting for each scene. Then, we collaborated with St. Margaret's Communications Coordinator (and fantastic artist) Jennifer Cook to sketch out hand-drawn animations for each girl's individual dream. 

After shooting all of the scenes around campus and across Greater Victoria, the real work was in the edit suite where our team spent 15-20 hours animating each of the sketches onto the video footage. After plenty of tweaking and fine-tuning, we landed on a final video that we are immensely proud to show off! 

The piece debuted at St. Margaret's graduation ceremony on June, and both the staff and audience shed a few tears watching the women of tomorrow share their dreams. 

Ocean River Sports

Gulf Island Tour




  • BUDGET: $2,500-$3,000

With a new season in full swing, Ocean River Sports asked our team to head back onto the water and capture their newest kayak tour option, an amazing weekend paddle through the Gulf Islands.

Our full-day shoot began with a quick 40 minute boat ride from Sidney across to Saturna Island, where members of the Ocean River staff were already on the midst of their pre-season training camp. We pulled into a beautiful sandy beach on an islet near the east side of the Island, and immediately jumped to work shooting the paddlers prepping their kayaks for the first leg of the trip.

Once the boats were in the water, we took to the air with our drone to collect some breathtaking  images of the group alongside the rugged Saturna coastline. Then we were back in the boat ourselves to get an ocean-level vantage point of these experienced paddlers in their element, traversing tidal rapids and a variety  of water conditions throughout the trip.

Once pieced together back in editing, we compiled this video to serve as a sales tool on the Ocean River website, while also finding a purpose at trade and tourism shows across North America.

Adventure Experience




  • BUDGET: $3,500-$4,000

With the spring sunshine arriving on the west coast, our friends at Ocean River Sports & Adventures wanted to capture the experience of paddling in Victoria's Inner Harbour and around the Salish Sea. So we set out to collect drone aerials and additional on-the-water footage to compliment some shots from their existing video library, and weave it all together with some insight from the tour guides themselves.

As always, the most complicated aspect of our shoots are the aerials using our DJI Inspire 1 drone. With the guidance of both Transport Canada and NavCanada, we were able to identify safe take off and landing locations, along with appropriate windows of time to shoot a group of kayakers padding in both the Selkirk waterway and the Inner Harbour. 

As a bonus, with the help of Ocean River owner Brian Henry and his boat (the Ocean Rose), we were able to capture beautiful shots alongside the paddlers as they navigated between our two aerial locations.

Now we're planning our next project with the Ocean River team - a series of vignettes on their various tours which will begin with a fun day trip to Saturna Island! Stay tuned to our Instagram feed for more behind-the-scenes images!

New Member Promo




  • BUDGET: $1,800-$2,300

In early 2016 we partnered up with the team at to show off their services to potential businesses members.

We spent the day talking with and learning about a number of different home renovation options in Victoria, and learned about how a partnership with can help small business owners get their brand in front of potential customers. 

This clip is just the first in a series of video features we will be producing for the website, so stay tuned! 

Mountain Equipment Co-Op

Victoria Race Series - Royal Roads





The summer stop on the MEC Victoria Race Series took us to the beautiful setting of Royal Roads University and the shores of the Esquimalt Lagoon. Unlike the first two events, weather was absolutely no concern for the runners or the video crew today.

The half marathon runners kicked things off with a jaunt around the forest trails on campus, where Alex was stationed to capture the excitement and enthusiasm at the start/finish line. After navigating the winding roads, the 10K group also made the swing down to Esquimalt Lagoon, which made for some unforgettable imagery for Mike & Owen who were working the drone camera. There aren't many events that keep us on our toes like these races do, but it's always a fun challenge to be in the right place at the right moment.

Now our focus shifts to creating an event wrap-up video, which will feature highlights from the first three races and comments from some of the runners... stay tuned!

Victoria Race Series - Thetis Lake





The second installment of the MEC Victoria Race Series was held on Easter Sunday at Thetis Lake, a fantastic circuit around one of the Capital Region's most popular lakes.  

Though the skies were cloudy and wind swirling through the trees that morning, it wasn’t enough of a breeze to keep our DJI Inspire drone down. And it's a good thing - we were shooting over the water after all, and didn't want to have to place that call to the insurance company.

In order to cover all corners of the race course our team split up, with Amanda covering the start and finish of the runners’ journeys, while Mike and Alex took mid-course duties, capturing the participants as they persevered through the rolling trails.

It's always a pleasure to watch the enthusiasm at the start line, the determination at the 5km point and the jubilation at the finish! We can't wait to round out the series with Race Three at Royals Roads in June! 

Victoria Race Series - Lochside Trail




  • BUDGET: $3,000-$5,000

Every year, MEC Victoria hosts five running races open to the public, each consisting of a 5 km and 10 km route. Locations vary around Greater Victoria, including trails such as Lochside, Thetis Lake, and the Galloping Goose.

We are working with MEC to create a round-up video feature on these series, as well as a teaser video prior to each event. And we're off to a great start - the first race at Lochside Trail in January was undoubtedly our wettest shoot yet but we came back with some solid material to share.

All it took was some rain coats, plastic bags and some innovative shots (namely holding tripods in the air) when we could not use our drone due to the wet conditions. But we had fun capturing the spirit and determination of these runners and look forward to a picturesque (and dryer) second event in March at Thetis Lake! We'll see you there.

Rugby Canada

Rookie Rugby Tutorials



  • Schedule: 12 WEEKS

  • BUDGET: $15,000-$20,000

Our latest endeavour with Rugby Canada was the development of a complete training series for their Rookie Rugby program - aimed at helping kids and coaches fine tune their skills on the pitch! In all the project called for 25 individual videos, showcasing different aspects of the game and skill techniques to go with them. 

Perhaps it's fitting that one of our largest projects also required a cross-country trip, with filming set to take place in Toronto. So our team packed up the gear and hopped on a flight to set up an ambitious on-day shoot that would capture every piece of footage (hopefully) for the series...

With the invaluable help of the Rugby Canada and USA Rugby staff, we built out complete scripts along with a shoot plan to keep everyone organized. And like clockwork, our team worked with the kids and coaches to complete the drills one-by-one, ensuring we had all of the angles covered by placing one camera on a boom for a bird's eye view! Using the slo-motion capabilities of our gear, we were able to record every frame of the play to give us flexibility in post-production.

Once in editing, we carefully followed the script to highlight the key facets of each drill, and used some custom-designed graphics to call out the important learning points throughout. While it makes for a slow and meticulous process to ensure every video is a perfect portrait of proper technique, we're always happy to take the time to do the job right.

You can take a look at more videos in the series over on the Rookie Rugby website!

PlaySmart Campaign



  • Schedule: 10 weeks

  • BUDGET: $4,000-$5,000

It’s no secret that rugby is one of the toughest games on the planet, demanding the best of its athletes both physically and mentally. But with concussions very much in the spotlight, and player welfare always at the top of mind for coaches and officials, Rugby Canada has revamped their PlaySmart program – and asked us to create a video that introduces the program to an online audience.

Once we developed the script in collaboration with Rugby Canada staff, our team attended a number of community games, training  sessions and international events (including the Canada Sevens World Series stop in Vancouver) to capture all of the people who hold a stake in player safety – from players young and old to fans and referees. That meant maintaining a consistent look and feel across a number of different venues, while also helping our interviewees understand the context of their lines to help the final product flow.

In editing, we ensured the pace was quick and lively while also delivering a message that is paramount to all involved in the sport. This piece points users to a website that offers training tips, injury prevention and concussion awareness information that will help Canadian players (and those abroad, as well) to play safe and PlaySmart.

Rookie Rugby Promo




  • BUDGET: $2,500-$3,500

With the HSBC Women's Rugby Sevens in full swing at Westhills Stadium in Langford, the team at Rugby Canada invited us to capture the action during the intermissions, where kids from across the capital region were showing off a new youth program - Rookie Rugby. It wasn't difficult to build off of the energy in the park, and that made for the perfect environment for this promo shoot.

We really wanted to convey the fun the kids were having during the game, and knew that the best way was to hop right into the middle of the action! While most of our shoots require a bit of a workout, chasing the kids around the pitch at WestHills Stadium with our AllSteady Pro gimbal was cardio training to the max. 

Kids also present a whole new set of challenges when it comes to interviews, but we chatted with a half dozen of the players as soon as they got off the field, and their reviews of Rookie Rugby were glowing. It's a great chance to learn the basics, grow their skill sets and make some friends.

The national team athletes spoke just as highly about the flag football program, and it's clear that the next generation of rugby players in this country will be on the right track with Rookie Rugby.

Training Centre Capital Campaign

  • CLIENT: Rugby Canada

  • SERVICE: Video Production

  • LENGTH: Approx. 2 Minutes

  • BUDGET: $3,000-$4,000

We teamed up with the national rugby program to help raise funds for their plan to construct a training facility adjacent to the Rugby Canada office in Langford. The goal was to outline the growth of the program over the past five years, and how such a building would propel the organization on to even greater stages in the years ahead.

In a brief window between matches and training, we borrowed the services of Harry Jones, Justin Douglas, Brittany Benn & Bianca Farella to show us what it's like to be in the middle of the action. We spend a hot summer after running around the pitch at Westhills Stadium, capturing various training routines with the help of our AllSteady Pro 6 gimbal. We also attended a couple of on-field and off-field training sessions with the entire team to add a little extra energy to the clip.

Then we captured aerial images of the facility site with our DJI Inspire 1 drone, and used Google SketchUp and After Effects to overlay the planned mockup from de Hoog & Kierulf.

With a few game highlights to add one final blast of energy, we polished off this piece that will be leveraged at pitches and presentations across the country on the road to construction!