Victoria Harbour Ferry

Gorge Tour




  • BUDGET: $2,000 - $2,500

We first connected with the team at Victoria Harbour Ferry in the summer of 2016, when they were searching for a way to showcase their new fleet of all-electric boats. The vessels were set to travel up and down the Gorge Waterway, offering tours to visitors and locals from across the region – so it seemed natural to us to create a video that would highlight both the tour and the boats themselves.

With no shortage of beautiful summer weather to work with, we shot this piece on back-to-back evenings during that amazing golden hour light. Once on board, we fitted our captain with a lavalier microphone to convey the true experience of being on board a tour. Then our team split up, one with camera operator on board and the other capturing the journey from the shoreline. With a mix of urban working waterways and secluded natural channels, the Gorge is truly a feast for the eyes (and the lens).

Once we were satisfied with the key pieces of the shoot, we set up at the turnaround point of the tour (near the Tillicum Narrows) to shoot some drone footage. As always, we were in close communication with the Harbour Control Tower and NavCanada staff to ensure our operation would not interfere with float plane arrivals just a short distance away.

Once complete, the video was an intimate perspective of the trip from start to finish, offering an authentic preview of the experience you’ll receive with Victoria Harbour Ferry Gorge Tour – including the oh-so-silent electric motor!

Wilson's Transportation

BC Ferries Connector

  • CLIENT: Wilson's transportation



  • BUDGET: $1,500-$2,500

This spring we connected with the team at Wilson's Transportation to begin highlighting their growing list of services to Vancouver Island and British Columbia commuters. One of their latest endeavors is a partnership with BC Ferries to provide daily trips between downtown Vancouver & downtown Victoria.

Always looking for a challenge, our team decided that we would try and catch all of the necessary elements for this video (except aerials) in just one day!

We met the Wilson's team on the morning sailing to Vancouver and captured the ticket sales agent on board. Then we rolled over to the beautiful Pacific Central Terminal building in the heart of Vancouver to shoot sequences with passengers loading onto the bus, and the Connector rolling back out of town toward the Island. Then the challenge was to beat the bus back to the Tsawwassen terminal for a couple of shots, and then to downtown Victoria to complete the visual journey... it was almost 300km on the odometer by the end of the trip! 

Later in the week we returned to the Swartz Bay terminal and, in coordination with BC Ferries & NavCanada, shot drone footage of the ferry arriving in North Saanich, completing the trip and all of the elements required for the BC Ferries Connector vignette. It's a fantastic service at an affordable price, and we're sure you'll see one of the Wilson's buses traversing the highway before long!

Tourism Victoria

IMPACT Conference




  • BUDGET: $4,000 - $4,500

It's no secret that Victoria is a forward-thinking community when it comes to sustainability, and that certainly extends to the tourism industry on the west coast as well. Which is why Tourism Victoria and local partners Synergy Enterprises, Beattie Tartan Integrated Communications and Starrboard Enterprises have banded together to create the IMPACT Sustainability & Travel Tourism Conference.

With the inaugural event just around the corner, organizers asked us to put together a preview of the event, which featured each of the key voices combined with a mix of our own archival footage and other shots from the Destination Canada database.

It was essential to sell this event on the impact it can have going forward - where the local tourism industry has the opportunity to lead positive change in environmental responsibility. 

Our favourite part of this video happens to be the final title screen (which isn't often the case)! But with some brilliant footage of the northern lights from Nunavut, we were able to find a creative way to play on the conference's colour scheme - and allow the aurora to shine through the final text. 

Sometimes it's the little things that make the difference, and hopefully the first event of its kind in this country will be the start of something big!

Travel Trade Campaign




  • BUDGET: $3,500 - $4,000

One of the key roles Tourism Victoria plays in our local economy is attracting visitors from around the world to our little corner of Canada. Central to that mandate is attending conferences and trade shows to encourage tour operators to add Vancouver Island to their itinerary.

As part of that effort, the Tourism Victoria team asked us to create a video that would inform and excite even the industry veterans about the potential this city has to offer. For several weeks we crafted and amended the script until it was a perfect fit for the task at hand, outlining not only the attractions but the hotel and transportation options as well. Then our crew set out to capture all of the beautiful images the job required, knowing that we already had a few key pieces in our archives.

Once back in the edit suite, we leveraged shots from past projects with a number of Tourism Victoria members along with our collection of new content to create a quick and punchy video that staff will use in both presentation and one-on-one encounters with tourism industry professionals.

This version of the campaign video is an update of another piece we produced in 2016, with more of a consumer focus:

Membership Campaign




  • BUDGET: $3,000 - $3,500

Throughout the city and across Vancouver Island you’ll find hundreds of businesses who stand as members of Tourism Victoria. With summer approaching and a new membership campaign on the horizon, we began developing a video to highlight the benefits of joining the program.

Nearly every company in Victoria relies on the tourism industry in one way or another, and it was critical to outline both the business and social benefits of membership in this video. From placement in marketing materials and opportunities for media exposure to monthly mixers with key players in the field, the goal was to capture all aspects of the benefits.

Our team visited a variety of member operations (both small and large) and spoke with a number of business owners at a mixer at the beautiful Sea Cider on the Saanich Peninsula , where the reviews were unanimous – membership with Tourism Victoria delivers.

The Royal Tour





Amanda’s 12-year-old-girl dreams came true when a visit from the Duke and Duchess of Cambridge was announced for September in Victoria - especially when three of Roll.Focus.’ clients including Tourism Victoria, Harbour Air and The Cridge Centre for the Family wished for them to capture the excitement over the course of the royal couple’s week long visit.

With filming Will and Kate’s visit to each designated location, including the Inner Harbour, Vancouver’s Harbour Air terminal, Victoria International Airport and the Cridge Centre, teamwork was essential. Each media zone was packed with journalists and more, so it was essential for Amanda, Mike and our production assistant Owen to split and up and stake a spot to capture it all - hurry up and wait, as they say, in both sunshine and rain!

After hours of waiting, showtime for each location would be over in a matter of minutes before the Duke and Duchess moved on to their next location. It was a constant cycle of capturing the video, wading through the legions of fans, then getting the footage back to the editing suite as quickly as possible for a quick turnaround of a same-day highlight reel for each client. The end result was worth it, with nearly 200,000 organic views for our clients’ combined social media accounts where the videos were shared.

And, the week of shoots certainly came with adventure - Owen, for one, certainly couldn’t forget running through the streets of downtown Vancouver to purchase a new SD card when he was almost bowled over by none other than Justin Trudeau cycling through the streets with Sophie and his security closely behind him. 

It was a lot of work but also an unforgettable experience and a lot of fun for our team. Hopefully, we’ll get the opportunity again one day to see the royal couple, whether or not through the lens!

See the videos we produced for Harbour Air and the Cridge Centre for the Family below:

Holiday Highlights




  • BUDGET: $1,500 - $2,000

Throughout the year Tourism Victoria is always collecting images and video to be used both internally and also by media organizations from around the world. With the holiday season approaching, we were asked to spend a few weeks bouncing around town collecting festive footage to add to the online library.

From the annual Santa Claus parades in both Victoria and Sidney, to the beautiful Festival of Trees at The Bay Centre and of course the decor lining the iconic BC Legislature, there's no shortage of pretty pictures to be had during Christmas in Victoria. 

With a full selection of scenes to choose from, we put together this little holiday montage to celebrate the season!

'Beyond Words' Campaign




  • BUDGET: $2,000-$2,500

If you're looking for a quick way to capture your customer's attention while staying creative, there's a good chance vignettes will be a fit for you. Typically, videos have no more than five seconds to capture their audience's attention before being skipped, so why not get your message across as soon as possible?

Tourism Victoria is always looking for new ways to engage with potential visitors to their destination, and this year their answer was more creative online content for their website. In spirit of their spring campaign theme of "Victoria Beyond Words", we were tasked with creating vignettes that capture unique, firsthand experiences across the city: Extreme Hogfestation (Food & Drink – Nourish Kitchen & Cafe), Coniferous Immersification (Hiking – Mount Douglas Park), Epic Funnerosity (Attractions & Things to Do – Royal BC Museum), Splasherific Gawkerism (Whale Watching & Water Activities – Eagle Wing Tours), Therapeutic Shopilation (Shopping – Chinatown) and Megatronic Playfullism (Comics & Games stores – Cherry Bomb Toys).

Throughout each of these videos, sound was a major component to allow the viewer to feel as if they were in the heart of the action. For these shoots, we used our Sennheiser boom microphone just out frame to get in close and capture the audible moments. The sound of spoon stirring a cup of tea, of an orca breathing, of the birds singing in the trees - these, as well the sights and smells that accompany them - are all things a visitor to Victoria can experience.

'Feel The Spirit' Campaign




  • BUDGET: $1,00-$1,500

The brainstorming of video concepts is just as exciting for the Roll.Focus. team as executing them. You know what is even more exciting? Brainstorming video concepts for one of our favourite holidays - Halloween! In this instance, we wanted to showcase why Victoria is so well known as BC’s Haunted Capital. (hint: it involves lots and lots of ghosts)

We pitched the idea of showcasing these local legends through a series of vignettes to Tourism Victoria, who loves to promote the city’s shoulder season events and offerings to visitors. Then, once the plan was in motion, we sweet talked a handful of our friends, including our Sales Manager Owen, and Ghostly Walks founder John Adams into donning historical costumes and haunting some local ghostly landmarks. They included Beacon Hill Park, Bastion Square, Ross Bay Cemetery, Fort Rodd Hill and Fisgard Lighthouse National Historic Site and St. Ann’s Academy. You can read about the story behind each ghostly sighting that has happened at these spooky locations here.

Using Adobe After Effects, we layered scenic shots without our actor underneath the same scene with our actor in place to create the ghostly effect, and took the time to create some classic Halloween animations for an added touch. We wanted to keep each vignette short, as they were used as pre-roll ads for Tourism Victoria, and we know that statistically, you only have 8 seconds to capture your audience’s attention – often less.

It was a lot of fun and we only hope to continue our work putting a new spin on classic holiday celebrations!

The Pedaler

Victoria By Bike Promo




  • BUDGET: $1,500-$2,000

Last spring we began working with a unique cycling tour company in Victoria, The Pedaler. Founders Rose Lee and Paul Rayman have pulled together all of our favourite things within their tours: namely food, history, parks, beer, and cycling in Victoria. It's perfect!

In addition to capturing a day riding among the cherry blossoms, later in the summer we got together with Rose, Paul, and their volunteers to showcase what The Pedaler had to offer those who sign up for a tour.

We started in beautiful Beacon Hill Park, a part of their Castles, Hoods & Legends tour, and made a stop at what was once the world's tallest totem pole to hear about its history before meandering through the park and watching the ducks swim. 

Then, it was on to Spinnakers Brewpub as a part of their Hoppy Hour Ride, which showcases Victoria's booming microbrewery industry - nothing beats enjoying a pint of their Oyster Stout while looking out onto a busy Inner Harbour. The Pedaler's Eat.Drink.Pedal's tour was then showcased with a stop at Kid Sister, where we took a break from shooting the action to enjoy their tiramisu ice cream - best decision ever.

The riders then continued on to experience some of Victoria's richest history, with a stop at Craigdarroch Castle, created by coal baron Robert Dunsmuir in 1890. This was also a part of the Castles, Hoods & Legends tour, before the riders finished the day with a feast -- pizza and wine from Zambri's. It was a great way to complete their day.

After as the sun set, Rose and Paul took a moment to explain to us the philosophy behind The Pedaler, and why it is such a rewarding experience to visitors and locals to Victoria as well as to them. We couldn't agree more and encourage you to pop by their new location located at 321 Belleville Street to experience their passion for cycling in the city yourselves. 

Cycling Canada

 Canada Cup Gala Welcome




  • BUDGET: $1,200-$1,500

We don't often pass up the chance to take our cameras into the great outdoors - and that's where we captured most of this footage of the Canadian National Team training in the forests of Greater Victoria last summer.

Teaming up with the crew at Bear Mountain Resort and Cycling Canada, we leveraged some of that library footage of the team to create a welcome video for the 2016 Canada Cup Gala. As the final event of a full weekend of racing, the gala helped raise funds for the national mountain bike teams as they prepare to compete at the Rio 2016 Olympic Games this summer!

It's always nice to be able to support local athletes, and you'd better believe we will be keeping tabs on the ladies when they chase the podium in Brazil.

New Member Promo




  • BUDGET: $1,800-$2,300

In early 2016 we partnered up with the team at to show off their services to potential businesses members.

We spent the day talking with and learning about a number of different home renovation options in Victoria, and learned about how a partnership with can help small business owners get their brand in front of potential customers. 

This clip is just the first in a series of video features we will be producing for the website, so stay tuned! 

Beacon Hill Children's Farm

Opening Weekend Promo




  • BUDGET: $1,200-$1,500 (DONATED)

You know spring has officially arrived in Victoria when the Beacon Hill Children's Farm opens for the season! Starting in March every year, you and your family can spend an afternoon in the sunshine while a range of creatures from llamas to turkeys to sheep to ducks roam and baby goats bounce around you.

As neighbours to Beacon Hill Park, we spend a lot of time looking in on and visiting the farm and wanted a way to share what a memorable experience it is. So last spring, we packed up our gear and headed into the park to capture the many curious animals and the smiling faces that go with them.

Enjoy and come for a visit - seven days a week!

Brewery & The Beast

Calgary Wrap Up




  • BUDGET: $1,500-$2,500

Our team hit the road in August for ourt first prairie shoot at Brewery & the Beast Calgary. The event originated in Victoria in 2012 as a celebration of all things meat, Phillips beer and music, before spreading across the Strait to Vancouver, and now over the Rockies to Calgary. And what a festival it was - Albertans definitely know a thing or two about meat!

The weather and venue couldn’t have been more perfect - a warm, sunny day beaming down on Pumphouse Park, nestled between Calgary’s Roundhouse Theatre and the Bow River. We made the most of our AllSteady Pro gimbal to give the view a point-of-view impression of the event, while recording the live music from Electric Timber Company on our trusty ZoomH4. There's nothing better than capturing the audio right from the source for an event like this!

Our team had a lot of fun capturing the mood of the event all in to a two minute package - and were thrilled to come back and showcase the fourth edition of the Victoria event in September!