Tourism Victoria

The Royal Tour





Amanda’s 12-year-old-girl dreams came true when a visit from the Duke and Duchess of Cambridge was announced for September in Victoria - especially when three of Roll.Focus.’ clients including Tourism Victoria, Harbour Air and The Cridge Centre for the Family wished for them to capture the excitement over the course of the royal couple’s week long visit.

With filming Will and Kate’s visit to each designated location, including the Inner Harbour, Vancouver’s Harbour Air terminal, Victoria International Airport and the Cridge Centre, teamwork was essential. Each media zone was packed with journalists and more, so it was essential for Amanda, Mike and our production assistant Owen to split and up and stake a spot to capture it all - hurry up and wait, as they say, in both sunshine and rain!

After hours of waiting, showtime for each location would be over in a matter of minutes before the Duke and Duchess moved on to their next location. It was a constant cycle of capturing the video, wading through the legions of fans, then getting the footage back to the editing suite as quickly as possible for a quick turnaround of a same-day highlight reel for each client. The end result was worth it, with nearly 200,000 organic views for our clients’ combined social media accounts where the videos were shared.

And, the week of shoots certainly came with adventure - Owen, for one, certainly couldn’t forget running through the streets of downtown Vancouver to purchase a new SD card when he was almost bowled over by none other than Justin Trudeau cycling through the streets with Sophie and his security closely behind him. 

It was a lot of work but also an unforgettable experience and a lot of fun for our team. Hopefully, we’ll get the opportunity again one day to see the royal couple, whether or not through the lens!

See the videos we produced for Harbour Air and the Cridge Centre for the Family below:

'Beyond Words' Spring Campaign




  • BUDGET: $1,000-$1,500

If you're looking for a quick way to capture your customer's attention while staying creative, there's a good chance vignettes will be a fit for you. Typically, videos have no more than five seconds to capture their audience's attention before being skipped, so why not get your message across as soon as possible?

Tourism Victoria is always looking for new ways to engage with potential visitors to their destination, and this year their answer was more creative online content for their website. In spirit of their spring campaign theme of "Victoria Beyond Words", we were tasked with creating vignettes that capture unique, firsthand experiences across the city: Extreme Hogfestation (Food & Drink – Nourish Kitchen & Cafe), Coniferous Immersification (Hiking – Mount Douglas Park), Epic Funnerosity (Attractions & Things to Do – Royal BC Museum), Splasherific Gawkerism (Whale Watching & Water Activities – Eagle Wing Tours), Therapeutic Shopilation (Shopping – Chinatown) and Megatronic Playfullism (Comics & Games stores – Cherry Bomb Toys).

Throughout each of these videos, sound was a major component to allow the viewer to feel as if they were in the heart of the action. For these shoots, we used our Sennheiser boom microphone just out frame to get in close and capture the audible moments. The sound of spoon stirring a cup of tea, of an orca breathing, of the birds singing in the trees - these, as well the sights and smells that accompany them - are all things a visitor to Victoria can experience.

'Feel The Spirit' Campaign




  • BUDGET: $500-$1,500

The brainstorming of video concepts is just as exciting for the Roll.Focus. team as executing them. You know what is even more exciting? Brainstorming video concepts for one of our favourite holidays - Halloween! In this instance, we wanted to showcase why Victoria is so well known as BC’s Haunted Capital. (hint: it involves lots and lots of ghosts)

We pitched the idea of showcasing these local legends through a series of vignettes to Tourism Victoria, who loves to promote the city’s shoulder season events and offerings to visitors. Then, once the plan was in motion, we sweet talked a handful of our friends, including our Sales Manager Owen, and Ghostly Walks founder John Adams into donning historical costumes and haunting some local ghostly landmarks. They included Beacon Hill Park, Bastion Square, Ross Bay Cemetery, Fort Rodd Hill and Fisgard Lighthouse National Historic Site and St. Ann’s Academy. You can read about the story behind each ghostly sighting that has happened at these spooky locations here.

Using Adobe After Effects, we layered scenic shots without our actor underneath the same scene with our actor in place to create the ghostly effect, and took the time to create some classic Halloween animations for an added touch. We wanted to keep each vignette short, as they were used as pre-roll ads for Tourism Victoria, and we know that statistically, you only have 8 seconds to capture your audience’s attention – often less.

It was a lot of fun and we only hope to continue our work putting a new spin on classic holiday celebrations!