Used.ca

Curling Commercial

  • CLIENT: USED.CA

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 3 WEEKS

  • BUDGET: $1,000 - $1,500

You will often hear in our studio, "it's hard to pull off 'funny'" in reference to scripting a video. It's even more difficult when you'd like the piece to be lighthearted, but the television broadcaster airing the commercial has a strict "no-humour" policy. Sounds strange, but it's true, as well as a myriad of other restrictions to boot.

Turns out, the humour didn't have to be scripted for our curling-themed promo with Used.ca - the laughs came naturally with our actor Shawn who was getting onto the ice sheet for the first time. And you can't argue that the man's ability was scripted that way - that's just how he curled, and luckily the broadcasters let it slide (pun intended). This project was also a good exercise in collaboration every step of the way.

We had a lot of fun on this quick and easy shoot and look forward to more projects with Used.ca in the future.