University of Victoria

Diversity Forum

  • CLIENT: UVIC VIKES

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 7 WEEKS

  • BUDGET: $4,500-$5,500

There's no better way to showcase diversity within a community than by hearing from a wide range of voices. And that's what we did when brought on by University of Victoria's Office of the Vice President Academic and Provost to create a video for their 10th Diversity Research Forum

"Diversity" means many different things to people, and we wanted to get an understanding of those ideas through our interviews. With so many people involved in the video, flexibility with a variety of schedules was key. It was also important to find a way to show what "diversity" looks like in picture, so getting creative with visuals and activities became essential. What could we use to showcase the efforts which UVIC has taken over the past ten years to increase inclusion? Demonstrating interaction among peers from all walks of life was important in this, as well as scenes of communication.

Feedback to the project was very positive, and we thank the team at UVIC for the opportunity to showcase their efforts as well as congratulate them on this milestone.

Shoots are always made interesting with death metal happening in the studio down the hall! 

UVIC Vikes Rowing - Legacy Fund

  • CLIENT: UVIC VIKES

  • SERVICE: VIDEO PRODUCTION

  • SCHEDULE: 6 WEEKS

  • BUDGET: $3,000-$4,000

Since 1965, the University of Victoria has been home to the most successful collegiate rowing program in Canada. In fact, there hasn’t been an Olympics since 1965 without a UVIC Vike in one of the rowing crews.

We were first contacted by a Vikes supporter, John Heron, who was interested in showcasing the program to assist in their bid to raise funds for new equipment. While the women's team is in need of a new eight boat, the men's team needs a new catamaran, a men's two boat, and a straight four boat as soon as possible. It became apparent that former Vikes rowers who could support this program would be integral to the fundraising effort and the best way to reach them would be through a powerful video feature.

We've always admired how dedicated the rowers are for being out on the water at the crack of dawn every morning, which conveniently is also the best time for videographers looking for that 'golden hour' shot. Everything looks beautiful when the time is right! The one challenge of the shoot was that it had to take place principally on the lake, with our equipment precariously perched on a coach boat (with no sides) - although having our gear uncomfortably close to the water is something we have gotten used to! 

To reach a larger audience for the final product, the Vikes asked for our Digital Marketing Plan add-on, which saw their posts targeted and boosted across all social media platforms. 

To learn more about how you can assist the UVic Vikes Legacy fund, click here.


Campus Sustainability

  • CLIENT: UVIC

  • sERVICE: VIDEO PRODUCTION

  • SCHEDULE: 6 WEEKS

  • BUDGET: $1,500-$2,500 

The more elaborate a shoot is, the more preparation is a key factor - and that was exactly the case with our latest University of Victoria shoot featuring the school’s Campus Planning and Sustainability Department initiatives.

Our involvement in the planning stage of the process varies from video to video. With UVIC, they already had a clear idea what initiatives they wanted to feature, so we worked together to formulate a script that covered each of those areas, ranging from the campus community garden to their recycling initiatives to their green buildings.

We worked especially close with John Ho of the Campus Planning and Sustainability Department, who would handle the scheduling, provide us with our actress and assist on the day of the shoots. Weather this autumn was not our friend, and after a literal rain check or two we managed to find a couple days to get the job done. Organization was key with so many scenes to include and it was certainly a team effort to check each location off the list and get the lines right. And no matter how scripted a shoot can be, there will always be changes to the plan, so adaptability is key.

A special thanks to John and the Campus Planning and Sustainability Department , as well as our actress Quinna and all student extras who helped make the process enjoyable and the shoot easy to navigate.