FREQUENTLY ASKED QUESTIONS.
We encounter all kinds of questions and misconceptions when we meet with prospective clients, so here are a few of the common roadblocks and our answers to them!
+ WHAT DO I NEED TO HAVE BEFORE PRODUCING MY VIDEO?
At minimum, what you need is a desire to launch a creative new marketing tool for your business or event. If you have an idea of what you'd like to see in your video, great - we will work with you to bring that vision to life. If not, no problem - part of our pre-production process is brainstorming a concept and scripting a story that represents you and your brand.
+ HOW LONG DOES THE PRODUCTION PROCESS TAKE?
It largely depends on the scope of the project, but we pride ourselves on having some of the fastest turnaround times in the industry. Typically, from the first meeting to a finished product, the process takes between four to eight weeks - but we've done everything from same-day edits to year-long productions.
+ CAN YOU USE SOME OF MY PRE-EXISTING FOOTAGE?
It depends on the quality of the footage, but yes, if it is 720p or higher and shot professionally we can usually integrate your content (should it also align with the overarching story of the video). We can also leverage photos and animations to make the most of your idea.
+ DO I GET THE RAW FOOTAGE?
It is our company policy to not release raw footage to the client (it's part of how we keep the cost of the finished product so low). However, we store all raw footage in our archive for at least two years, so it's always accessible if you'd like to develop a new project or adjust the original. Should you be interested in repurposing some of the raw footage, we are also able to provide it as stock clips - $6/second for HD footage, $8/second for 4K footage, and $12/second for drone aerials.
+ DO YOU PROVIDE REVISIONS?
Yes, we do - with each project, our rate structure includes two additional edits after our first draft is delivered to you for review, ensuring that we fine tune your video to your liking without increasing the overall cost of the video.
+ CAN I USE ANY SONG FOR MY BUSINESS VIDEO?
Music used in your project must be in accordance with international copyright laws, so we often handle finding a piece of music as a part of our editing process. We strive to ensure that the music will be a perfect fit for the tone and goal of your production, and generally present our clients with a few options to choose from early in the edit process. We use a library of several websites that license royalty-free tracks for use in commercial videos - and the cost of a standard track is already included in our edit rate!
+ HOW LONG SHOULD MY VIDEO BE?
In the realm of social media and shrinking attention spans, we find the sweet spot is between 30-90 seconds for most promotional videos, but we also swear by the old standard of 'content is king'. If it takes four or five minutes to tell your story effectively, that's what we'll recommend - and there's always the option to create custom clips out of a longer production to target specific audiences on Facebook, Twitter, Instagram & Snapchat.
+ HOW WILL PEOPLE FIND MY VIDEO ONLINE?
Our videos are produced with online audiences in mind, and are usually posted to websites and shared across social media platforms. If you'd like to give your post a boost and increase your views by the thousands, we also offer digital marketing services to our clients. You decide on the amount you'd like to spend to increase your audience (minimum $500), we set up the campaigns and targets while providing weekly reports with your results.
+ HOW MUCH AM I GOING TO SPEND TO GET A VIDEO PRODUCED?
Each of our projects are custom-produced and custom-quoted, so we can't give you a solid number until we learn a bit more about your idea. That said, take a scroll through our PORTFOLIO and you'll find that each of our client pages offer an approximate figure of what the project cost - that should give you an idea of where your concept might land. We're confident we can always find a solution for whatever budget you're working with, so please don't hesitate to CONTACT us with any questions you may have!
+ WHY ARE YOUR VIDEOS LESS EXPENSIVE THAN OTHER COMPANIES?
Thanks to our experience in the world of journalism, we understand how important it is for companies to produce content quickly and efficiently - and it's a model we have built our business around. Our goal is to provide top-quality videos for small and medium businesses, which does mean sacrificing some of the traditional production steps (storyboarding, rough cuts, raw video release, etc.) to streamline our operation, but our videos stand for themselves and still keep the costs low for our clients.
If you have a question that we didn't cover above - please CONTACT us and we'll get back to you right away!