Harbour Air Seaplanes

Recruitment Campaign



  • SCHEDULE: 6 weeks

  • BUDGET: $8,000 - $10,000

As one of Canada’s Best Managed Companies and one of the aviation industry’s most dynamic teams, Harbour Air has cemented itself as a cornerstone airline on the West coast. Now, with an expanded schedule and locations on the horizon, the search is on to grow their staff - and Harbour Air asked us to create a series of recruitment videos to get the message out.

With specific searches for pilots, Aircraft Maintenance Engineers (AMEs) and front office staff, we developed a plan to produce three targeted videos to give candidates a better idea of what life is like in the Harbour Air family.  Over the course of three days, our crew traveled (by seaplane, naturally) to the Richmond and Vancouver Harbour terminals, interviewing everyone from 20-year veteran pilots to rookie deck hands in order to get a real sense of the job.

We had the opportunity to shoot at sunrise in a quiet Victoria harbour before pulling the cameras into the co-pilot’s seat for a first-hand perspective from the cockpit. Next we stepped behind-the-scenes and inside the beautiful Aerospace Services hangar at YVR to watch the Harbour Air team get their hands dirty and keep the aircraft fit to fly. With an interview with Harbour Air President Randy Wright to cap things off, it was into the edit suite to weave a narrative for each job on offer!


Green Roof Beehives




  • BUDGET: $1,500 - $2,000

We first connected with the team at Harbour Air in 2016, when the Royal Tour brought the Duke and Duchess of Cambridge to Vancouver Island. We were asked to document the experience as the couple passed through the brand new Victoria Harbour Terminal.

Now, when Harbour Air set out to install a series of beehives on the green roof of the terminal, they asked if we would be able to showcase the process and the reasons behind the idea.

After planning out the process with the staff from the Capital Region Beekeepers Association, our crew ascended to the top of the terminal to watch the hives be hoisted to the roof. Then, as the team assembled the four structures on the building, we placed one of our GoPro cameras inside the honeycomb slats to capture the release from all angles

Then it was time for the be reveal, and with one fell swoop 5,000 honeybees were dropped out of their shipping tube and into the hive... and needless to say, it’s not the most comfortable environment when you have that many angry bees buzzing around you. But fortunately enough, none of our crew suffered a sting – and ironically, it was only the two beekeepers who drew the ire of the insects.

Once all was said and done we crafted two versions of the video – one for Harbour Air’s social media channels, and another with graphics to play silently within the terminal building itself. So next time you see a bee in Victoria’s Inner Harbour, remember that you likely have the team at Harbour Air to thank!

Royal Tour Recap




  • BUDGET: $1,500 - $2,000

With news that the Royal Tour arrive on Vancouver Island in the fall of 2016, our team was recruited to capture the event for a number of clients – including Harbour Air, who would have the opportunity to fly the couple and  their family on two occasions.

Our experience began with a quick flight across the Strait in anticipation of the Duke & Duchess of Cambridge arriving at Vancouver Harbour Terminal. Despite the drizzly conditions, there were thousands of people lining the waterfront in hopes of catching a glimpse of royalty. That included Prime Minister Justin Trudeau, who nearly collided with one of our crew while riding a bike down to the event!

In just a matter of moments the plane touched down on the water, and the couple were whisked away to begin a busy day on the Lower Mainland – so we regrouped and prepared for our next encounter.

One week later, Harbour Air was once more in the spotlight as the Royal Tour’s final departure point on their Canadian visit. With the new Victoria Harbour Terminal as a backdrop, and again thousands looking on from the shore, our cameras had the privilege of using the roof of Harbour Air’s office building as an exclusive vantage point – which made for some unforgettable images as little Prince George and Princess Charlotte waved goodbye to the crowd.

With their flight soaring off into the October sky, our edit staff went right to work compiling all of the footage and interviews into a same-day recap, along with a more in-depth recount of the experience that will serve as an archival piece for Harbour Air for generations to come!

Bear Mountain Resort

Wine Cellar & Tennis Court Vignettes

  • CLIENT: Bear Mountain Resort



  • BUDGET: $1,500 - $2,000

While Bear Mountain Resort has already achieved world fame for it's Nicklaus designed golf courses, the Ecoasis team has much more on the go. And to help showcase the other amenities atop the mountain, we stepped in to produce a pair of short web vignettes. 

Beginning in the base of the hotel complex, we had the chance to explore the annals of the wine cellar, which features some amazing tasting and food packages. The one challenge from our perspective was the lighting, or lack thereof! But with the help of our trusty (and carefully hidden) LED light panels, we were able to bring up the ambient brightness in the room just enough to ensure we'd come away with top quality footage. 

The other half of the project took us outside to the newly completed clay tennis courts, where it was time to let the beautiful morning light take over. With our models all geared up, we shot a number of high energy scenes to match our music and give the video a driving pace. We also leveraged some subtle natural sound effects throughout the clip to really draw the viewer in!

With a full marketing campaign now underway for these clips, we plan to be back on the mountain in the new year for a fresh series of resort vignettes!

Guardians of the Green

  • CLIENT: Bear Mountain Resort



  • BUDGET: $4,500 - $5,500

With a new golf season about to tee off, the brass at Bear Mountain Resort reached out to us with hopes of creating a promotional video that was a little different from your usual fare. Most of us are used to seeing the perfect polished greens and laser-cut fairways on Bear Mountain’s pair of Jack Nicklaus golf courses, but a rare few know how they get that way. For this campaign, we decided to go behind the scenes with the grounds crew, who we dubbed the ‘Guardians of the Green.’

We set out with a plan to shoot three mornings at the resort, featuring course superintendent Chris Ainey as our central figure. The first morning we arrived more than an hour before sunrise to scout our locations and capture interviews with Chris and a couple of long-time members, setting the stage for a busy day two.

With the perfect early morning light on our side, the second day consisted of shadowing the grounds crew right from the morning meeting to the cutting, trimming, rolling, blowing and mowing that fills their day. It’s no easy task  to cover more than 500 acres and 36 holes each day, and our team was definitely on the move to get everything we needed before golfers set out onto the course.

Day three was our opportunity to collect the jaw-dropping aerial drone shots that accentuate this video. As we moved from hole to hole, we also took the chance to capture the wildlife and more scenic elements of the course, including the stunning sunrise shot that opens the final video.

Once back at the studio, our editors crafted the story of a day tending to the courses and utilized some great footage from our colleague Dave Wallace at Riptide Studios to help showcase the PGA Champions Tour stop at Bear Mountain, the Pacific Links Championship.

We’re thrilled with the final result on this project, and hope that next time you have the chance to play a round you’ll take a moment to thank the team that keeps the course looking so stellar.

Victoria Harbour Ferry

Gorge Tour




  • BUDGET: $2,000 - $2,500

We first connected with the team at Victoria Harbour Ferry in the summer of 2016, when they were searching for a way to showcase their new fleet of all-electric boats. The vessels were set to travel up and down the Gorge Waterway, offering tours to visitors and locals from across the region – so it seemed natural to us to create a video that would highlight both the tour and the boats themselves.

With no shortage of beautiful summer weather to work with, we shot this piece on back-to-back evenings during that amazing golden hour light. Once on board, we fitted our captain with a lavalier microphone to convey the true experience of being on board a tour. Then our team split up, one with camera operator on board and the other capturing the journey from the shoreline. With a mix of urban working waterways and secluded natural channels, the Gorge is truly a feast for the eyes (and the lens).

Once we were satisfied with the key pieces of the shoot, we set up at the turnaround point of the tour (near the Tillicum Narrows) to shoot some drone footage. As always, we were in close communication with the Harbour Control Tower and NavCanada staff to ensure our operation would not interfere with float plane arrivals just a short distance away.

Once complete, the video was an intimate perspective of the trip from start to finish, offering an authentic preview of the experience you’ll receive with Victoria Harbour Ferry Gorge Tour – including the oh-so-silent electric motor!

Parkland Secondary School

School Showcase

  • CLIENT: parkland secondary



  • BUDGET: $2,500 - $3,000

It's rare that we have the opportunity to work with Greater Victoria's public school system, but the staff at Parkland Secondary in North Saanich reached out to us to help showcase all the options they offer, including the new International Baccalaureate program, as part of a campaign to boost enrollment. 

We quickly elected to use students and staff as the voice of the video, describing all of the elements that make Parkland unique. With such a wide variety of activities and clubs to choose from, the challenge was deciding what to include in our two minute window of opportunity. From a dynamic drama program to athletics such as hockey, judo and sailing academies - getting good visual elements was never going to be a problem at Parkland. 

Over the course of two weeks we made a number of trips to the campus, shooting the bits and pieces that would eventually form the structure of our video. With the help of the NavCanada crew at Victoria Internationl Airport, we were also able to include some stunning drone aerials of the school and nearby Sidney North Saanich Yacht Club.

But the final shot of the video was the most challenging of all... at least, mentally. It meant scaling an enormous wooden ladder to rig our camera to the cable raceway above the school's lobby. Once our equipment was secured in place, we set the camera to take a timelapse image every 5 seconds over the course of an hour, capturing students as they filed out of class at the end of the day.

With the school logo front and centre for the closing image of the video, our project was complete - an upbeat look at all of the elements that make Parkland one of Victoria's hidden gems.

Boys & Girls Club of Greater Victoria

Raising the Grade

  • CLIENT: Boys & Girls Club



  • BUDGET: $1,500 - $2,000

We have a soft spot for programs that work hard to help kids, and so when our friend Tyler Olson of the Boys and Girls Club Services of Greater Victoria asked if we could produce a video promoting their Raising the Grade program, we didn't hesitate to get involved and we were happy that they would have us.

The Raising the Grade program is an after-school education program for Youth in Grades 6 to 12 that runs out of the Kaare Norgaard Boys and Girls Club located in Central Saanich. This interactive program allows youth to get homework help, meet new people, and explore options for their future. We also produced a message from BC NDP Leader (turned Premier) John Horgan, who used to work at BGCVIC, below.

Our aim was to showcase how beneficial this program is for youth so that they could receive the funds necessary to keep it going. The video, which features a variety of kids and staff impacted by this program, was unveiled at the 2017 Mad Hatter's Ball which was one of the best fundraisers we've ever attended and would strongly encourage everyone to come out next year.

Amanda and friends Tara-Lee and Andrea at the ball!

Amanda and friends Tara-Lee and Andrea at the ball!


Curling Commercial




  • BUDGET: $1,000 - $1,500

You will often hear in our studio, "it's hard to pull off 'funny'" in reference to scripting a video. It's even more difficult when you'd like the piece to be lighthearted, but the television broadcaster airing the commercial has a strict "no-humour" policy. Sounds strange, but it's true, as well as a myriad of other restrictions to boot.

Turns out, the humour didn't have to be scripted for our curling-themed promo with Used.ca - the laughs came naturally with our actor Shawn who was getting onto the ice sheet for the first time. And you can't argue that the man's ability was scripted that way - that's just how he curled, and luckily the broadcasters let it slide (pun intended). This project was also a good exercise in collaboration every step of the way.

We had a lot of fun on this quick and easy shoot and look forward to more projects with Used.ca in the future.


Inn at Laurel Point

Hotel Overview




  • BUDGET: $2,500 - $4,000

If you're looking to truly experience Victoria, the Inn at Laurel Point is hard to be. Located in the provincial capital's Inner Harbour, its views, service, and offerings are unbeatable. Which made it easy to do our job!

When filming such a lovely property, there are countless areas to capture and only so many hours to get them - so it was essential to make the process as fluid as possible by working with professionals. This was a rare shoot where we utilized paid actors, and it showed  Katherine Slingsby and Lance Burrows were top notch.... not to say that our friends and clients have done a sub-par job in the past! ;)

Our concept was a day-in-the-life, which made for the perfect chance to shoot a sunrise time-lapse with our Kessler Second Shooter. It definitely took some early alarm clocks and perseverance to wait for that perfect morning light - but the sun glinting off the harbourfront windows made for the perfect opening sequence.

Thanks to some drone shots of the Inn from earlier in the year, and a few kitchen scenes with the hotel's renowned Chef Ito, we were able to give visitors an inside-out look at one of the city's top properties. The hotel's sales and marketing team are always coming up with creative concepts and we look forward to teaming up with them on many projects to come!

Victoria Jazz Society

2017 Victoria JazzFest




  • BUDGET: $2,500-$3,500

With the arrival of summer in Victoria, our team was recruited to once again soak in '10 hot days and nights of the coolest music in town' at JazzFest - and once again, had an absolutely wonderful time capturing some of the world's finest musicians at work. 

The challenge this year was to create a wrap up video that had a different look and feel from the 2016 edition, but still captured all of the energy that the event has to offer. Furthermore, this year's festival also collided with a host of Spirit150 events across the city, which meant our team was spread thin across all of the venues - but those long days behind the lens paid off with some great footage.

A bonus this time around was the chance to sponsor one of the shows, and what a treat it was to see YouTube star Jacob Collier and his incredible mind at work. We even had the chance to meet the man himself after the show!

From downtown's Centennial Square, to the classical Royal Theatre and McPherson Playhouse, to the lively vibe of Distrikt Nightclub, this festival always represents a diverse sampling of music and jazz experiences. We can't wait to see what the Victoria Jazz Society has in store for the 35th annual JazzFest in 2018!

JazzFest Promotions




  • BUDGET: $500 - $1,000 EACH

We’re always looking for creative ways to help our clients, and heading into another summer of JazzFest, organizers offered us the chance to sponsor a show in exchange for a series of promotional clips to help boost advance ticket sales – and naturally we jumped at the opportunity!

While we produce custom-animated content in house for some projects, we also utilize a variety of pre-built templates from online sources to jumpstart the process – especially when timelines are tight. In this case, we used an After Effects template for the bones of the project, and completely redesigned it to match the Victoria Jazz Society’s other marketing materials. Then we pulled video clips from a variety of artists to showcase each of the different shows, from the Marquee Series at the Royal Theatre to the outdoor performances in Centennial Square.

Don’t forget to grab your tickets to see electronic jazz sensation Jacob Collier (presented by Roll.Focus., of course) - and we'll see you at the show!

2016 Victoria JazzFest




  • BUDGET: $2,000-$3,000

Where can you hear some of the best tunes in Victoria for ten days straight? Victoria’s JazzFest, of course! Stretching from the last week of June into July, everyone can catch the Victoria Jazz Society’s lineup of jazz, blues and world music from local, Canadian, and internationally acclaimed musicians.

Every year, jazz societies from across the country get together to showcase their festivals to one another, and Victoria Jazz Society approached Roll.Focus. in search of new content featuring their annual performances.

As big lovers of jazz ourselves, we were enthusiastic about taking this project on and getting the opportunities to see so many talented musicians at work. It was vital to capture the energy of these events as well as the wide variety of genres when it comes to jazz, so that is why a wrap-up feature of the event was the video style chosen. We’ve also never had a video that involved so many locations - eight shoot days across six different venues! But it was well worth the effort, and we’re very happy with the end result that celebrates all the talent our city has to offer.