About

Storytelling for the Digital Era

We opened our doors in 2015 with the aim of helping businesses and organizations across Victoria, Vancouver Island, and Western Canada stand out from the pack with high-quality projects. Since then, we’ve gone international, helping brands of all sizes tell their stories and elevate their marketing efforts.

With extensive backgrounds in television and media relations, we understand what it takes to get noticed in this ever-evolving media landscape. Whether you’re looking for thoughtfully crafted content for social media, television, radio, or the web or for a way to professionally broadcast your event to a worldwide audience, we have the expertise, creativity, and streamlined process to get you incredible results.

Our Team

Mike Walker
Executive Director – Broadcast
Amanda Eyolfson
EXECUTIVE DIRECTOR – Production

198

Clients to date

50+

Broadcasts a year

2.3

Kilometres of cable

150+

Videos a year

Please confirm you are a person.

Mike Walker

Executive Director – Broadcast

Mike is the ever-ambitious leader and co-founder of Roll.Focus.

This former sports broadcaster and CHEK News anchor has combined a love for media and a passion for community events, leading a crew that brings network-quality production to local teams, events, and businesses. A firm believer in the power of live broadcasts to unite audiences and spark conversation, Mike is driven to help organizations of all sizes access an unrivaled platform to share their story.

Amanda Eyolfson

EXECUTIVE DIRECTOR – Production

Amanda is a founding partner and the creative mastermind at Roll.Focus.

A grad of the University of Saskatchewan and British Columbia Institute of Technology, Amanda has extensive experience in media relations and marketing including four years at Tourism Victoria as Media Relations Manager.

Tyler Bennett

Producer

Born and raised in Victoria, Tyler is a graduate of Belmont High School and BCIT’s Broadcast & Online Journalism Program. Splitting duties in the CHEK Sports Department for numerous years, Tyler joined Roll.Focus. as a full-time employee in 2019.

Tyler’s passion lies in sports, visual storytelling, and a good slice of pie.

Ryan Varga

Producer

Ryan is a multi-talented filmmaker with a decade of experience in cinematography and direction. He has a passion for storytelling and connecting with people. When he’s not making videos, you can find him brewing kombucha, reading philosophy, or hiking with his family.

Barbosa (Barbie)

Team Support

One of our newest and furriest members of the team knows how to keep everyone on their toes. This sweet girl is plenty of entertainment (and therefore a great distraction from the edit suite). Babs lives by the philosophy “beach hair, don’t care.”