About

Storytelling for the Digital Era

OUR STORY

We opened our doors in 2015 with the aim of helping businesses and organizations across Western Canada stand out from the pack with high-quality video projects. Since then, we’ve gone international, helping brands of all sizes tell their stories and elevate their marketing efforts.

Founders Mike Walker & Amanda Eyolfson first joined forces when enrolled in BCIT’s Broadcast Journalism program, where the Roll.Focus. brand was coined as part of a student project. Nearly five years later, the name was revived as a full-service video and live stream production shop servicing both Victoria & Vancouver. Mike & Amanda have been running the business together since, building a team of dedicated professionals who are passionate about creating great video for great clients.

With extensive backgrounds in television and media relations, we understand what it takes to get noticed in this ever-evolving media landscape. Whether you’re looking for thoughtfully crafted content for social media or a way to professionally broadcast your event to a worldwide audience, we have the expertise, creativity, and streamlined process to get you incredible results.

Our Team
Amanda Eyolfson
EXECUTIVE DIRECTOR – Production
Mike Walker
Executive Director – Broadcast
Tyler Bennett
Producer
Broadcast
Crew
Barbosa (Barbie)
Team Support
+7

238

Clients to date

50+

Broadcasts a year

2.3

Kilometres of cable

100+

Videos a year

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Amanda Eyolfson

EXECUTIVE DIRECTOR – Production

Amanda is a founding partner and the creative mastermind at Roll.Focus.

A grad of the University of Saskatchewan and British Columbia Institute of Technology, Amanda has extensive experience in media relations and marketing including four years at Tourism Victoria as Media Relations Manager.

Mike Walker

Executive Director – Broadcast

Mike is the ever-ambitious leader and co-founder of Roll.Focus.

This former sports broadcaster and CHEK News anchor has combined a love for media and a passion for community events, leading a crew that brings network-quality production to local teams, events, and businesses. A firm believer in the power of live broadcasts to unite audiences and spark conversation, Mike is driven to help organizations of all sizes access an unrivaled platform to share their story.

Tyler Bennett

Producer

Born and raised in Victoria, Tyler is a graduate of Belmont High School and BCIT’s Broadcast & Online Journalism Program. Splitting duties in the CHEK Sports Department for numerous years, Tyler joined Roll.Focus. as a full-time employee in 2019.

Tyler’s passion lies in sports, visual storytelling, and a good slice of pie.

Broadcast

Crew

Our live stream team is composed of a diverse set of broadcast professionals, with experts in graphics, instant replays, commentary and everything in between. We select the key crew for each broadcast to ensure the show runs smoothly when we’re live on air.

Barbosa (Barbie)

Team Support

The furriest member of the team knows how to keep everyone on their toes. This sweet girl is plenty of entertainment (and therefore a great distraction from the edit suite). Babs lives by the philosophy “beach hair, don’t care.”